The Power of Unique Selling Propositions: Why Your USP Must Be Number One in Marketing

by Michael Senoff

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If you don’t know what a USP is or what it means, then you really need to read this. It’s that important. You see, the reason most people don’t keep in contact with their customers more often, is because they don’t know what to say. If you had a reason why to call or a reason why to write, you would all do it more often. If you’re a marketing consultant or a business owner, no marketing should be done for the business unless and until you implement this critical first step When you start using a USP in your business like the ones described in this ebook, you can dramatically improve gross profits, net profits, profit margin, bottom line profits go up, working capital is freed up, and it can happen as little as 60 to 90 days for a client or quicker.




















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Michael  Senoff
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Michael  Senoff


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